Investigating art and you can society, travelling and receiving to understand the fullness of various countries when you look at the south-west and Eastern, motivated the brand new 34-year-dated architect and creator to transform the woman advancement and you can degree to your Imaginarium facility which supplies progressive clothes, precious jewelry, jewellery and toys.

Given that she did not find a bank which will approve this lady a loan based on the girl home business, she try obligated to borrow funds of good microcredit organization having a very high return speed

Added because of the a powerful impression to show the woman imaginative passion to the a career also to attract her times into doing a brand name, in the she come a small business. Before 5 years, she faced of numerous threats, highs and lows, and found assistance which assisted this lady organization endure and develop her information.

Because the a participant of the BizUp venture, that is being observed because of the Basis 787 and you may Un Female and you may funded by authorities Arabisk varme kvinner of one’s Joined Kindgom, she currently runs on the promotion out-of the woman brand and on increasing to decorate process out-of a pattern on her behalf outfits things in which she integrates antique cultural elements of the area of Zmijanje out of Manjaca with a new and you may modern browse.

„Advantages needs to be given to customs. I’m trying to find community as well as in general during the anything that has to do with history and you may traditional ornamentals,” Aleksandra says.

Zmijanje are an area from inside the northern-western Bosnia, anywhere between towns and cities regarding Banja Luka, Mrkonjic Grad, Sanski Most and you will Kljuc, and therefore resided since the an administrative-territorial product up until the avoid of the 13th 100 years and you may which later changed the borders and you will significance. Society and you will traditions regarding Zmijanje was in fact kept getting years and additionally they are today establish on the Orthodox Religious population in this region. The recognisable Zmijanje embroidery is on this new UNESCO List of Intangible Social Society away from Mankind because the 2014.

Given that a scholar designer, Aleksandra worked for ten years during the a design agency inside the Banja Luka, due to the fact a furniture constructor and you will bulbs designer. Last year, she try being employed as a teaching secretary on the frameworks degree in the Thailand, and the individuals and you will community for the far away nation displayed her brand new fullness they carry plus the specifics of that it cultural traditions it had a need to come back to about culture from their families. Whenever she returned the place to find Banja Luka, she come looking for ways to do the same as the woman Thai co-workers – offer her own certain community a modern-day deal with. Off her personal notice and also as an interest, she been doing the newest digitalisation of your Zmijanje embroidery.

Afterwards whenever she come Imaginarium, thanks to a coaching plan on the Japanese development service, she caused company advisers and music artists just who aided the woman notice the job.

„I already been most generally with my functions. The thing i are performing up until next, We started undertaking at the same time: ceramics, seats, clothes, playthings, all kinds of things. ‘. It had been and whenever We become with all these outfits factors that have today’s expression.”

Watching good value and you can prospect of her build having old-fashioned ornaments is shown worldwide, Aleksandra been focusing on it today recognisable brand for the Bosnia and you can Herzegovina.

She made a wooden stamp that produces brand new Zmiping it into the textile, Aleksandra brings a special look of the woman dresses, with dresses regarding variable depth, female kimonos and you can tops.

And then, whenever i is actually starting to carry out the digitalisation of one’s Zmijanje embroidery, they thought to me: ‘Really, why don’t you do that?

2 years ago, due to not enough funds, Aleksandra faced a choice of either closing down the company otherwise finding an effective way to money they. She took it.