The brand purpose we created, “See and be Seen” taps into the feeling that has always been at the heart of Patel optic’s mission. More than a tagline, it’s a rallying feeling that people can see and help everyone to feel loved, no matter who you are or what challenges you face, whether you’re wearing a prescribed glasses or a sunglasses lover.
We used a distinctive, powerful illustration style to bring the brand to life. Inspired by the beach that reflects one of the Mauritian lifestyles, Sunglasses the imagery reinforced key messages: eyewear excellence, inclusion, wellness, and whole-person care.