Ilab Optical

I-lab aims to be the one-stop-shop for optical glazing in Mauritius. We designed a logo that puts the emphasis squarely on vision.

The brand identity is straightforward while also incorporating subtle references to the business expertise and anatomy of a frame: the eye shape intersected between the I acts as a frame temple and represents the business vision.

The sharp-edged typeface showcasing the precision of craftsmanship all together making a modern, bold and iconic wordmark that is easily recognisable and applicable across all materials.

It’s often challenging to design a unique identity because there are so many brands around; however, experienced and talented designers can find ways to create distinctive logos.

Our client requested the brand identity design for a new optical glazing company. It was expected to be a classy, distinctive and modern logo for the company profile to correspond to the peculiarities of the target audience.

The creative process of branding for ILAB set off with logo sketching. It started with the brainstorming and analysing client’s vision of a new symbol as they wanted a modern logo, bold and still simple with abstract elements. The client also asked to keep a blue colour palette as it corresponds to their vision of the brand image.

With both parties in agreement on the direction to follow, we started the creative process.

The first stage was a sketching technique applied to visualize the first ideas on the paper. Such an approach allows for picturing various concepts without significant efforts and within a short time. Besides, sketches make communication much more effective in helping clients and managers to understand designers’ ideas. Here are illustrations for ILAB logo.

We experimented with vector forms trying to illustrate an eye subtly. Flat vector graphics gained a vast popularity a long time ago and remain one of the basic directions for logo design. Simple geometric shapes are elegant and transparent, so they are pleasant to our eyes. Considering all the aspects, we created several variants in an abstract style followed by the wordmark.

Our solution is an eclectic mix of vector and typeface with a drip of melting Icecream, bringing it to life with some interesting pink, pastel and white colours. The droplets, fairly narrow interior is broken up into several irregularly shaped areas.

We chose to divide these into different areas of the shop which are partially delineated by a variety of floor coverings and wall treatments, as well as the different embellishments and lighting that we chose to use in each.