Serity: Compliance and consultancy firm in Mauritius

Being a new company in the world of financial services, Our client needed a strong name, logo and complete branding.

With the on-going change in the regulatory framework In Mauritius, Serity consulting saw opportunity and was founded to ensure that their clients are aware of their obligation and have the proper internal control to meet the local requirements. Serity is a new compliance and consultancy firm in Mauritius providing support to companies to build an effective governance and compliance framework which will contribute to optimising the business performance.

The client wanted a brand that would create a strong impact on the market and at the same time convey trust, reliability and trendiness at the same time.

In terms of naming the brand, we had an extensive brainstorming session with the client. Following different name combinations and propositions we came up with “Serity”.

Once the name was confirmed, we started the branding process with different logo propositions.

Bespoke design & Messaging

The technical description of how CASS works is complex and difficult to understand. We worked with the internal team to simply core messages to make them more digestible. Bold, clear typography works alongside graphic illustrations to help clearly explain the benefits.