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Carclub Lubricants

About Carclub lubricants

Carclub lubricants, a sister company of Carclub Ltd is the official distributor of Kroon-Oil in Mauritius.

Kroon-Oil is one of the leading lubricants specialists in the world, with over 100 years of expertise in manufacturing premium lubricants for cars, race cars, two-wheelers, tractors, factory equipment and other various specialities in different industries.

Concept for the website

As part of being responsive to markets developments, Carclub lubricants needed an e-commerce website for the automotive customer demands by keeping up with digital commerce and market trends.

Carclub Ltd had a strong brand and vision for their eCommerce Website. We wanted to design a fully responsive website that represented all their values while providing their audience with a user-centric experience that would help Carclub Lubricants convert better.

During this process, we tidied and blended up their original logo to represent their new site direction and provided them with a lot of flexibility around fonts and imagery so they could change up the look and feel as the seasons changed and adapt it to what their audience needed.

Concept of the website

We made the overall site aesthetic and user experience to create a more engaging experience while making a highly usable, searchable and browse-able product catalogue with easy social sharing options and clear conversion points.

We created a more SEO friendly and socially-focused blog to drive user engagement and organic searches. Introduce limited and custom eCommerce website options for specific products. Implement a fully responsive solution backed by WooCommerce for cart functionality.

Carclub Lubricants new fully-integrated eCommerce website lets their audience easily navigate all through a beautifully designed and intelligent website that allows them to explore all new components of the website from the shop, engine oil recommendation, and blog pages. Their audience can now easily access the right oil for their cars and new products.

Designing the Lubricants has helped them position themselves as the official distributor of Kroon-Oil on the Island. After all that research, design and web development, we produced a custom eCommerce website that they have full control over and can grow with.

Head of PM: Ayodele Akinyele
E-commerce Development : Ayodele Akinyele
Brand Design: Ayodele Akinyele
Community Management Launch: Ayodele Akinyele

Fill a brief :)

Is it the first time you are ordering logo development? If you already have a logo, would you like to update or replace it? What exactly you don't like about the existing logo? What are your goals with the new logo?
What is the name of your company? Does it have any other variants? If you have already developed your brand’s mission and motto, please mention them below. How is your company different from your competitors? Which of your brand’s attributes should be reflected in the logo?
A logo can be either a graphic symbol or text, or a combination of both of these elements. If you have any special wishes regarding the new logo, feel free to describe them here. If your logo should contain text, please state it in full below.
In addition to the new logo, will you also need to develop brand identity that should cater to all the needs of your company? How will your brand identity be used? It can be applied to printed materials, headed paper, business cards, vehicles, pavilions, brand clothes, etc.
Tell us about your target audience. Do you have private or corporate customers? What are their primary geographical, age-related, social, and behavioural characteristics?
Please give us 3 to 5 examples of the logos you find effective. Try to explain your choice. We would also like to see examples of logos you don’t like if there are any.
If you have any preferences regarding the style or colour scheme of your future logo, you can mention them below. Please list all your requirements for the new logo style.
It is important for us to understand the values and concepts that underpin your brand. Please slide the cursor on each scale representing polar qualities to give us a better understanding of your expectations for the logo.
Click or drag a file to this area to upload.
What data do we need when working on this logo? You can send it to us using a simple drag-and-drop interface located above.
Don’t forget to mention if this project has to be completed within a fixed timeframe. Also, if it’s possible, please state the project budget.

Your contact information*

How can we contact you for further project discussion? Please specify your preferable contact method. If you have any additional suggestions or feedback, please let us know in the message field below.