About Carclub lubricants
Carclub lubricants, a sister company of Carclub Ltd is the official distributor of Kroon-Oil in Mauritius.
Kroon-Oil is one of the leading lubricants specialists in the world, with over 100 years of expertise in manufacturing premium lubricants for cars, race cars, two-wheelers, tractors, factory equipment and other various specialities in different industries.
Concept for the website
As part of being responsive to markets developments, Carclub lubricants needed an e-commerce website for the automotive customer demands by keeping up with digital commerce and market trends.
Carclub Ltd had a strong brand and vision for their eCommerce Website. We wanted to design a fully responsive website that represented all their values while providing their audience with a user-centric experience that would help Carclub Lubricants convert better.
During this process, we tidied and blended up their original logo to represent their new site direction and provided them with a lot of flexibility around fonts and imagery so they could change up the look and feel as the seasons changed and adapt it to what their audience needed.
Concept of the website
We made the overall site aesthetic and user experience to create a more engaging experience while making a highly usable, searchable and browse-able product catalogue with easy social sharing options and clear conversion points.
We created a more SEO friendly and socially-focused blog to drive user engagement and organic searches. Introduce limited and custom eCommerce website options for specific products. Implement a fully responsive solution backed by WooCommerce for cart functionality.
Carclub Lubricants new fully-integrated eCommerce website lets their audience easily navigate all through a beautifully designed and intelligent website that allows them to explore all new components of the website from the shop, engine oil recommendation, and blog pages. Their audience can now easily access the right oil for their cars and new products.
Designing the Lubricants has helped them position themselves as the official distributor of Kroon-Oil on the Island. After all that research, design and web development, we produced a custom eCommerce website that they have full control over and can grow with.
Head of PM: Ayodele Akinyele
E-commerce Development : Ayodele Akinyele
Brand Design: Ayodele Akinyele
Community Management Launch: Ayodele Akinyele