Skip links

Tjufoo: Lets get high on growth🚀

About Tjufoo

Being our first international client, Tjufoo are brand aggregators who seek to elevate Indonesia-based entrepreneurs.

One of the company’s goal is to also show thought leadership in the D2c space as they want brand owners to follow them based on their abilities and not our capital alone. Along with the team at Tjufoo, we evaluated the brand identity, website and language. We developed the identity, keeping the ‘O-O’ characters we developed when we This involved new typography, a bolder colour palette and new key messaging to help better communicate what they offer.


Focused on language, the typeface had to hit the right tone and personality. Clear and modern, tjufoo had been designed to help with dyslexia making it incredibly people-friendly—the perfect fit.

The new website is designed to help visitors understand exactly what Tjufoo is, and to drive conversions by way of sign ups. The bold new colour palette helps highlight key features and lead visitors around the site, while the brand messaging communicates all the features and benefits. Well placed calls-to-action and a simple, informative pricing page help turn those visitors into customers

Head of PM: Ayodele Akinyele
Brand Direction:
Ayodele Akinyele
Brand Design: Ayodele Akinyele
Brand Assets: Adil Bagaunt
Web Development: Ayodele Akinyele

Fill a brief :)

Is it the first time you are ordering logo development? If you already have a logo, would you like to update or replace it? What exactly you don't like about the existing logo? What are your goals with the new logo?
What is the name of your company? Does it have any other variants? If you have already developed your brand’s mission and motto, please mention them below. How is your company different from your competitors? Which of your brand’s attributes should be reflected in the logo?
A logo can be either a graphic symbol or text, or a combination of both of these elements. If you have any special wishes regarding the new logo, feel free to describe them here. If your logo should contain text, please state it in full below.
In addition to the new logo, will you also need to develop brand identity that should cater to all the needs of your company? How will your brand identity be used? It can be applied to printed materials, headed paper, business cards, vehicles, pavilions, brand clothes, etc.
Tell us about your target audience. Do you have private or corporate customers? What are their primary geographical, age-related, social, and behavioural characteristics?
Please give us 3 to 5 examples of the logos you find effective. Try to explain your choice. We would also like to see examples of logos you don’t like if there are any.
If you have any preferences regarding the style or colour scheme of your future logo, you can mention them below. Please list all your requirements for the new logo style.
It is important for us to understand the values and concepts that underpin your brand. Please slide the cursor on each scale representing polar qualities to give us a better understanding of your expectations for the logo.
Click or drag a file to this area to upload.
What data do we need when working on this logo? You can send it to us using a simple drag-and-drop interface located above.
Don’t forget to mention if this project has to be completed within a fixed timeframe. Also, if it’s possible, please state the project budget.

Your contact information*

How can we contact you for further project discussion? Please specify your preferable contact method. If you have any additional suggestions or feedback, please let us know in the message field below.