Patel optics: We helped a eyecare service move forward while celebrating what made it so special in the past.😎
As a eyecare service provider, Patel optics has been defined by its mission to provide great care for the most vulnerable patients. However, the brand also needed to improve its digital experience.
gt3web was charged with revamping the website with an interactive virtual reality experience. First, we created an in-depth, collaborative discovery process that included roundtables, discussions, with all stakeholders.
Beyond just uncovering important insights, our customised approach was designed to build alignment at all levels of the brand. The internal discovery was complemented with external market research.
Strategy for the launch
The internal launch included on-site virtual reality experience, branded giveaways, and a social media campaign that invited people to share pictures of themselves rocking their favourite sunglasses. The launch created rich content for PatelOptics ’s social channels for months to come.
For the external launch, we designed an integrated media strategy that included display ads, facebook re-marketing, brochures, and billboards. The brand awareness campaign was so effective that it produced acquisition campaign-level metrics:
Over the course of just four months, the “See and be Seen” campaign received more than 20,000 impressions and 7,341 actions—reaching a conversion rate that was nearly four times the industry average.
Head of PM: Ayodele Akinyele
Art Direction & Motion: Ayodele Akinyele
Brand Retouch: Adil Baguant
Web Development: Ayodele Akinyele
Digital and Content Strategy: Ayodele Akinyele, Karrim Abbasakoor
Product Shoot: Adil Baguant