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Serity: Compliance and consultancy firm in Mauritius

Concept of the logo​

Being a new company in the world of financial services, Our client needed a strong name, logo and complete branding.

With the on-going change in the regulatory framework In Mauritius, Serity consulting saw opportunity and was founded to  ensure that their clients are aware of their obligation and have the proper internal control to meet the local requirements. Serity is a new compliance and consultancy firm in Mauritius providing support to companies to build an effective governance and compliance framework which will contribute to optimising the business performance. 

The client wanted a brand that would create a strong impact on the market and at the same time convey trust, reliability and trendiness at the same time. 

In terms of naming the brand, we had an extensive brainstorming session with the client. Following different name combinations and propositions we came up with “Serity”. 

Once the name was confirmed, we started the branding process with different logo propositions.

logo serity gt3web mauritius

Concept of the logo

The client finally opted for a blue and green logo with a symbol of ‘S’ in 2 distinctive shapes and colors. This logo is a combination of classic and simplicity which was what the client wanted.

When it came to website development, this project taught us the importance of adaptability when working with clients who have no previous experience and understanding of website creation. If not educated properly, these clients can fall into the trap of oversimplifying things since they do not understand the logistics and work it takes behind the scenes. In this case, we had to take an incremental approach that is one step at a time with the clients to ensure maximum satisfaction.

Overall, we can say that this project helped us develop our creative approach in the financial world. Often people believe that compliance and consultancy can be a boring project but that was not the case for Serity. The bottom line with this project is that education and communication is key. 

Head of PM: Ayodele Akinyele
Brand Design: Adil Baguant
Web Development: Ayodele Akinyele
Corporate Shoot: Brady Goorappa

Fill a brief :)

Is it the first time you are ordering logo development? If you already have a logo, would you like to update or replace it? What exactly you don't like about the existing logo? What are your goals with the new logo?
What is the name of your company? Does it have any other variants? If you have already developed your brand’s mission and motto, please mention them below. How is your company different from your competitors? Which of your brand’s attributes should be reflected in the logo?
A logo can be either a graphic symbol or text, or a combination of both of these elements. If you have any special wishes regarding the new logo, feel free to describe them here. If your logo should contain text, please state it in full below.
In addition to the new logo, will you also need to develop brand identity that should cater to all the needs of your company? How will your brand identity be used? It can be applied to printed materials, headed paper, business cards, vehicles, pavilions, brand clothes, etc.
Tell us about your target audience. Do you have private or corporate customers? What are their primary geographical, age-related, social, and behavioural characteristics?
Please give us 3 to 5 examples of the logos you find effective. Try to explain your choice. We would also like to see examples of logos you don’t like if there are any.
If you have any preferences regarding the style or colour scheme of your future logo, you can mention them below. Please list all your requirements for the new logo style.
It is important for us to understand the values and concepts that underpin your brand. Please slide the cursor on each scale representing polar qualities to give us a better understanding of your expectations for the logo.
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What data do we need when working on this logo? You can send it to us using a simple drag-and-drop interface located above.
Don’t forget to mention if this project has to be completed within a fixed timeframe. Also, if it’s possible, please state the project budget.

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