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About Koko

Koko’s mission is to offer superior design and quality to consumers at an affordable price.

They provide clothing for a young, urban feminine and masculine market according to the latest fashionable trends at a reasonable price.

They decided to target a young, urban feminine and masculine market according to the latest fashionable trends at a reasonable price. 

As the client decided to embark on this new journey, she was aware that this was a very competitive market and wanted to differentiate the brand KOKO with a strong branding.

Web Development

Following different propositions she finally opted for the black and white version. To complement the logo, we decided to add dots and zigzag patterns in bright colors to give an exotic look to the brand.

In terms of website development, this project was challenging and at the same time very interesting for the team as we had a client who knew exactly what she wanted and was part of the creative process. With the strong branding we had, there were a lot of options for the website in terms of design, however one thing we had to keep in mind was to put functionality above aesthetics.

Overall this was a very interesting and collaborative project whereby we had the opportunity to learn from different perspectives.

Head of PM: Ayodele Akinyele
Brand Design: Anaistah Dabee
Web Development: Ayodele Akinyele

Fill a brief :)

Is it the first time you are ordering logo development? If you already have a logo, would you like to update or replace it? What exactly you don't like about the existing logo? What are your goals with the new logo?
What is the name of your company? Does it have any other variants? If you have already developed your brand’s mission and motto, please mention them below. How is your company different from your competitors? Which of your brand’s attributes should be reflected in the logo?
A logo can be either a graphic symbol or text, or a combination of both of these elements. If you have any special wishes regarding the new logo, feel free to describe them here. If your logo should contain text, please state it in full below.
In addition to the new logo, will you also need to develop brand identity that should cater to all the needs of your company? How will your brand identity be used? It can be applied to printed materials, headed paper, business cards, vehicles, pavilions, brand clothes, etc.
Tell us about your target audience. Do you have private or corporate customers? What are their primary geographical, age-related, social, and behavioural characteristics?
Please give us 3 to 5 examples of the logos you find effective. Try to explain your choice. We would also like to see examples of logos you don’t like if there are any.
If you have any preferences regarding the style or colour scheme of your future logo, you can mention them below. Please list all your requirements for the new logo style.
It is important for us to understand the values and concepts that underpin your brand. Please slide the cursor on each scale representing polar qualities to give us a better understanding of your expectations for the logo.
Click or drag a file to this area to upload.
What data do we need when working on this logo? You can send it to us using a simple drag-and-drop interface located above.
Don’t forget to mention if this project has to be completed within a fixed timeframe. Also, if it’s possible, please state the project budget.

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