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HA.Ramtoola: Helping the sole Mauritian distributor of Nestle products find waysđźšš

About HAR

Founded in 1968, H.A Ramtoola ltd is a private brand and supply chain company with a rich history. Powered by our people, driven to support your business.

Following a change in strategy with a range of offers hinging solely on distribution of consumer dry foods, Zeid Ramtoola, the 4th generation leader of over 60th years old family legacy business, asked us to revamp their logo, create content and a corporate website. After reviewing the old logo, we had to roll up our sleeves and do even better, both in terms of user experience and web design.

Old Logo


The old brand had become cluttered and confusing after undergoing several iterations. The combination of flying bird had become tired and ubiquitous with supply chain companies, stopping HAR  from standing out. The brand lacked the sophistication needed to propel it into leader status, and the lack of a core brand message was preventing them from connecting to their customers.

The first thing we thought about was how we could communicate their USP’s through simple brand language. After an interview to know more about the company’s history, we developed a set of messages based on the relationship with each customer type, that can interchange and form the basis of a brand system based on the core tenets of the business, supplier to consumer. 

Head of PM: Ayodele Akinyele
Art Direction:
Ayodele Akinyele
Brand Design: Ayodele Akinyele
Web Development: Ayodele Akinyele
Content: Ayodele Akinyele, Henna Moosun

Fill a brief :)

Is it the first time you are ordering logo development? If you already have a logo, would you like to update or replace it? What exactly you don't like about the existing logo? What are your goals with the new logo?
What is the name of your company? Does it have any other variants? If you have already developed your brand’s mission and motto, please mention them below. How is your company different from your competitors? Which of your brand’s attributes should be reflected in the logo?
A logo can be either a graphic symbol or text, or a combination of both of these elements. If you have any special wishes regarding the new logo, feel free to describe them here. If your logo should contain text, please state it in full below.
In addition to the new logo, will you also need to develop brand identity that should cater to all the needs of your company? How will your brand identity be used? It can be applied to printed materials, headed paper, business cards, vehicles, pavilions, brand clothes, etc.
Tell us about your target audience. Do you have private or corporate customers? What are their primary geographical, age-related, social, and behavioural characteristics?
Please give us 3 to 5 examples of the logos you find effective. Try to explain your choice. We would also like to see examples of logos you don’t like if there are any.
If you have any preferences regarding the style or colour scheme of your future logo, you can mention them below. Please list all your requirements for the new logo style.
It is important for us to understand the values and concepts that underpin your brand. Please slide the cursor on each scale representing polar qualities to give us a better understanding of your expectations for the logo.
Click or drag a file to this area to upload.
What data do we need when working on this logo? You can send it to us using a simple drag-and-drop interface located above.
Don’t forget to mention if this project has to be completed within a fixed timeframe. Also, if it’s possible, please state the project budget.

Your contact information*

How can we contact you for further project discussion? Please specify your preferable contact method. If you have any additional suggestions or feedback, please let us know in the message field below.