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RPL insurance agency: For your peace of mind 😇

About RPL

RPL Accredited Agents for Jubilee Insurance has been established, with a Premium Portfolio exceeding Rs 100,000,000, RPL’s client base comprises of corporations as well as individual clients.

We were tasked with designing a strong identity for RPL by designing a recognisable logo and a colour palette that incorporated red. They wanted a friendly feel to their new site that would be more appealing to a large audience.

RPL Insurance Agency serves Mauritians in all age groups, across every socioeconomic background. It was important that their website was designed to welcome anyone who might need insurance services.


Designing the logo

We proceeded with a design that incorporates softer typography, icons, and a clean, and simplified design. These combine with intuitive UX to make a site that is easy to navigate and aesthetically pleasing, which helps make the insurance products and concepts easier to retain and understand.

Having designed the corporate brand identity, our objectives were mainly to enhance brand equity and online reach. For this reason, we designed multistep online forms and navigation to ensure focus is on Auto insurance with strong callouts for quotes on Home, Business, Health and Travel. Likewise, making a clean corporate aesthetically appealing website with user experience and to make the site more engaging. with overall site architecture and navigation to enable easier browsing and a more frictionless experience.

Following this, we improved the experience and usability of the Locations Finder via robust Google Maps API integrations consequently enhancing the SEO performance with a fully responsive solution backed by WordPress CMS.

rpl insurance gt3web mauritius

Find us on facebook!

Blending it all Together

The RPL website bolsters their brand and digital strategy by making content more accessible, information more readily available, and getting quotes and updates a fully self-serve reality.

The new services section puts the insurance products options front-and-centre. Greater access to nearby locations through Facebook geotagging means that visitors can get help with the services they need more quickly. 

Head of PM: Ayodele Akinyele
Brand Design: Ayodele Akinyele
Corporate Design: Ayodele Akinyele
Corporate Shoot: Brady Goorappa
Community Management: Anaistah Dabee

Fill a brief :)

Is it the first time you are ordering logo development? If you already have a logo, would you like to update or replace it? What exactly you don't like about the existing logo? What are your goals with the new logo?
What is the name of your company? Does it have any other variants? If you have already developed your brand’s mission and motto, please mention them below. How is your company different from your competitors? Which of your brand’s attributes should be reflected in the logo?
A logo can be either a graphic symbol or text, or a combination of both of these elements. If you have any special wishes regarding the new logo, feel free to describe them here. If your logo should contain text, please state it in full below.
In addition to the new logo, will you also need to develop brand identity that should cater to all the needs of your company? How will your brand identity be used? It can be applied to printed materials, headed paper, business cards, vehicles, pavilions, brand clothes, etc.
Tell us about your target audience. Do you have private or corporate customers? What are their primary geographical, age-related, social, and behavioural characteristics?
Please give us 3 to 5 examples of the logos you find effective. Try to explain your choice. We would also like to see examples of logos you don’t like if there are any.
If you have any preferences regarding the style or colour scheme of your future logo, you can mention them below. Please list all your requirements for the new logo style.
It is important for us to understand the values and concepts that underpin your brand. Please slide the cursor on each scale representing polar qualities to give us a better understanding of your expectations for the logo.
Click or drag a file to this area to upload.
What data do we need when working on this logo? You can send it to us using a simple drag-and-drop interface located above.
Don’t forget to mention if this project has to be completed within a fixed timeframe. Also, if it’s possible, please state the project budget.

Your contact information*

How can we contact you for further project discussion? Please specify your preferable contact method. If you have any additional suggestions or feedback, please let us know in the message field below.